Entertainment Labs has a long history of game design and electronic/web entertainment.   Lars Ullberg grew up near Lake geneva, WI where Dungeons and Dragons was invented.  He participated in early play-testing.   In those early days of D&D, Lars Ullberg designed his own sci fi role playing game: QuaziWorld.  Since then he’s created electronic entertainment and training for Microsoft, AT&T, IBM, Outdoor Adventure Online,  Threshold Entertainment, Blackbelt TV, and Hoffman-LaRoche.